![]() ![]() These eye-catching stunts are part of a new marketing push to lure California community college students back to campuses after enrollment dropped to a 30-year low during the COVID-19 pandemic. The show, along with other signs and marketing efforts at the soccer stadium, cost the district $160,000. ![]() Los Rios Community College District, which encompasses four community colleges in Sacramento County, put on a drone light display at a Sacramento Republic soccer game last fall with words like “Low Cost,” “Local Careers” and “Start Your Future” suddenly appearing in blue lights across the night sky. The San Diego Community College District isn’t the only one vying for attention. On billboards, buses, and through social media posts starting this week, the city’s community college district is placing ads featuring iconic San Diego images, but scrawled over words like “zoo” and “surfing” are new ones: “community colleges,” “career training” and “affordable education.” In one ad, a picture of carne asada and corn tortillas is paired with a question: “ Are you ready to taco-bout your future?” Now, there’s a new item on your must-see list. San Diego is known for many things: surfing at La Jolla, the giant pandas at the zoo, and great Mexican food, to name a few. Subscribe to CalMatters today for nonprofit news in your inbox. Stay up-to-date with free briefings on topics that matter to all Californians. ![]()
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